The Memeification of Your Band on HIPSTERRUNOFF.
Long & good article about memes. A meme is a unit of culture, like a gene is a unit of biological programming.
The modern band is not just about ‘music.’ The modern band must successfully win over fans by finding effective methods to generate themselves into a meme-source worth following. You are more than just your music. You are an aesthetic. You are the news that bros every where need to read about. You need to picture a world where you have at least 20K twitter followers who are eager to follow your lifestream on a meme-to-meme basis.
”The modern band is not just about music”.
I don’t understand. Does the modern band have to be anything other than whatever the fuck it wants to be??? Otherwise, you’re talking about the commodification/marketing/strategic planning of a band and that’s a whole other slice of pizza. You can just be and be fine with that. I know I’m being peripatetic about this, but…..Jesus, dude.
As much enjoyment as I get out of him and sometimes interesting things he adds, dude fancies himself the stoner Rem Koolhaas of non-ideas.
